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How to Get Accepted Into the Amazon Influencer Program (Even Without a Big Following)

July 9, 2026

You don't need a big following to join the Amazon Influencer Program. Here's exactly how the two-part application works and how to get approved — from someone who's done it three times.

How to Get Accepted Into the Amazon Influencer Program (Even Without a Big Following)

If you've been trying to figure out how to get into the Amazon Influencer Program, you're in the right place. I've been accepted into the program with three different accounts and have posted over 1,600 product review videos along the way. In this guide, I'll walk you through exactly what the application process looks like, share a few tips you should know before applying, and explain what to do next — whether you get accepted on your first try or not.

What You Need Before You Apply

There are two basic requirements to keep in mind before you start:

1. An active Amazon consumer account. This is non-negotiable. One important note: if you already have an Amazon Seller Central account (meaning you sell products on Amazon), I strongly recommend creating a separate Amazon account to apply with. Keeping your influencer account separate from your seller account will save you headaches down the road.

2. You must be at least 18 years old.

That's it. Now let's clear up the biggest misconception about this program.

You Don't Need to Be an "Influencer"

Despite the name, the Amazon Influencer Program does not require you to have a massive audience. I was once accepted into the program with a TikTok account that had just over 140 followers.

What Amazon actually cares about is engagement, not follower count. They want to see that real people interact with your content. That distinction matters, and it shapes how you should approach the entire application.

The Application Process: Two Parts

The application is really broken into two separate stages, and understanding both will dramatically improve your odds.

Part 1: Apply With a Social Media Channel

First, you'll apply using one of your social media channels. Amazon accepts four options:

  • A YouTube channel
  • A TikTok account
  • An Instagram account
  • A Facebook page (not a personal profile)

Why does Amazon ask for this? Partly to weed out fake accounts and bots, but mostly to evaluate whether you have an active, engaged following. The entire premise of the program is that you'll help drive traffic from your social channels to Amazon's platform — and in return, you can earn serious money through product review videos.

In my experience, TikTok and Instagram accounts tend to have the best approval rates, largely because engagement and virality run higher on those platforms. That said, people get approved with all four channel types.

What if you get denied? No problem. There's no penalty for reapplying, and you can apply as many times as you'd like. The formula for eventually getting approved is simple:

  • Post consistently
  • Create genuinely good content
  • Use relevant hashtags
  • Post to your stories
  • Grow the number of people liking, following, and interacting with your account

Do those things and you will get approved — whether it takes one week or six.

Part 2: Get Approved for Onsite Commissions

Once your social channel is approved, there's a second gate: getting approved to post review videos directly on Amazon's platform. This is where the real earning potential lives, through what Amazon calls onsite commissions.

Here's how it works: you'll submit exactly three review videos to your Amazon storefront — no more, no less — and a real person at Amazon will review and approve (or deny) them.

My biggest tip for this stage: review products you already own and know well. Walk around your house, grab items you use every day, and film simple, honest reviews. In each video, cover:

  • Why you bought the product
  • What you use it for
  • What you like about it
  • A demonstration of its features

For example, if you're reviewing a pair of blue light glasses, you might show how they fold, explain that they filter blue light, and mention that you wear them while watching TV or using your phone at night. That's it — you don't need fancy production, just clear and genuine reviews.

Once your three videos are approved, you'll get a notification that you're fully accepted, and you can start earning onsite commissions.

What to Do After You're Accepted

Getting in is just the beginning. My recommendation for your first move is simple: start reviewing products around your house. You'll build momentum, sharpen your reviewing skills, and start generating commissions faster than you'd expect.

From there, the next step is setting up your Amazon storefront properly and building a consistent posting habit. With the right approach, scaling past $100 a day in commissions is absolutely achievable — it just takes consistency and a smart strategy.

The bottom line: the Amazon Influencer Program is one of the most accessible ways to earn money online right now. You don't need a huge following, you don't need expensive equipment, and rejection isn't permanent. Apply, improve, reapply if needed — and once you're in, start creating.