How the ProScore Algorithm Finds Winning Products

Every Amazon Influencer eventually learns the same expensive lesson: the products you want to film are rarely the products that pay. You review something popular, the video looks great, and then it sits behind forty other creators' videos earning nothing.

ProScore exists to stop you from filming that video in the first place.

What ProScore is

ProScore is a 0–100 grade that appears on every Amazon product page, every search result (up to 200 per page), every storefront tile, and even your own order history. It answers one question: if you film this product today, how likely is that video to actually earn?

Green means go. Red means someone already won this product — or nobody ever will.

How the score actually works

Every product starts at a perfect 100. Then it loses points for anything that hurts your odds:

1. Weak demand

We estimate a product's 30-day unit sales and revenue. A product moving thousands of units a month keeps its points; a product that barely sells loses a big chunk. No demand means no commissions, no matter how good your video is.

2. Video competition

The single biggest silent killer. Every influencer video already attached to a product eats into your share of placements — a handful of competing videos costs a few points, while a product buried under 50+ videos takes a heavy penalty. You aren't just competing with the product's quality; you're competing with every creator who got there first.

3. The state of the top video carousel

This is the subtle one most people miss. The top carousel — the video row right on the product page — is the placement that pays. ProScore reads it three ways:

• No carousel at all → heavy penalty. There's no slot for you to win.
• Exactly one video → the sweet spot. The carousel exists, Amazon is surfacing videos there, and it's barely contested.
• A crowded carousel → increasing penalties. The prime real estate is already taken.

4. Dealbreakers

A product with an unavailable Buy Now button or zero inventory takes a massive hit, no matter how good everything else looks. You can't earn commissions on a product nobody can buy today.

Add it all up, floor it at zero, and that's the number on your dashboard.

Reading the score

Range	Meaning
80–100	Prime opportunity — move fast
60–79	Solid — worth a video if it fits your niche
40–59	Situational — needs a strong angle or an easy filming setup
0–39	Skip — saturated, dead, or unbuyable

Don't treat 80 as a magic line. A 72 in a niche where you already have an audience beats an 85 you know nothing about. The score tells you where the odds are; your judgment still picks the shot.

The score is the headline — the dashboard is the story

Around every ProScore, the extension shows the numbers behind it:

• Est. 30-day revenue and sales — how big the prize actually is
• Influencer videos + top/bottom carousel counts — exactly what you'd be up against
• My Video — whether your video currently holds a top or bottom carousel slot, matched against your storefront
• I Comm % / I Comm $ — the estimated influencer commission per sale, so you can compare a $3-per-sale product against a $0.40 one before you waste a shoot
• Listing age, seller count, low stock — context on how stable the opportunity is

A workflow that compounds

1. Search your niche — every result gets a mini ProScore dashboard. Open the comparison table, sort by score, and shortlist.
2. Check the shortlist's carousels — favor products where the top carousel is winnable, not absent and not crowded.
3. Scan your order history — products you already own with high scores are free wins: no purchase, no waiting, just film.
4. Re-check before you film — scores move. A product that was a 55 last month might be an 82 today because a competitor's stock ran out.

A quick checklist

• Install the extension and set your storefront URL (this powers the My Video tracker)
• Open any Amazon product page and read the full dashboard, not just the score
• Sort a full search page by ProScore before choosing your next three videos
• Run your order history through the scanner this week

The biggest mistake new influencers make is chasing demand while ignoring saturation. More reviews Fewer competing videos is the signal that pays — a mid-demand product with an open carousel will out-earn a bestseller with fifty videos every time.